A strong personal brand, anchored on deep and valuable expertise, can help you outperform the competition, amplify your ...

In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t ...

Pope Francis integrated the roles of CEO and CMO in his papacy by transforming the Church's message and using new media ...

A new strategy for customer-centric innovation is helping some of the world’s leading brands develop stronger online security ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

The report projects that AI-enabled CX could generate an estimated $440 billion in annual EBITDA for consumer-facing ...

Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences pricing, ...

The world is never static, nor are the factors affecting trade. Reliance in any form, especially economic, makes a nation fragile; however, self-sufficiency brings strong bargaining power and is one o ...

Here’s how the brand is trying to get its portfolio back into shape and boost its status in the competitive luxury vehicle ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

CMOs can scale their marketing with automation and storytelling. See how a brand used AI, creativity, and data to drive ...

It was an early fall morning at a Hyatt Regency in Houston, where the hums of conversation typically found in a hotel lobby ...