A strong personal brand, anchored on deep and valuable expertise, can help you outperform the competition, amplify your ...

In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t ...

Pope Francis integrated the roles of CEO and CMO in his papacy by transforming the Church's message and using new media ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

Katrina Kaif and Deepika Padukone have sizeable social media pull, brand equity, and fan following. But differences pricing, ...

She described him as wonderful, knowledgeable and NOT pushy or persistent — as if one couldn’t be persistent without being pushy. I immediately wondered if she and the rest of the group were thinking ...