It's time HP worked with a logo that made people curious. Moving Brands did a massive study on the HP brand starting in 2008, and produced the mark you see here in 2011. This is what Moving Brands ...

HP is launching a global brand offensive today with the ultra-thin Spectre 13 laptop, and one of the subtler changes the company is making is to its logo. Where last year’s Spectre x360 had the ...

HP executives at the conference were so enthusiastic about the benefits of the split that one wonders why the company wholeheartedly rejected the spinoff idea in 2011.

As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity ...

Hewlett-Packard CEO Meg Whitman knows the new Hewlett Packard Enterprise logo and branding is different, but that's exactly what she loves about it. "It’s different, I know," said Whitman in an ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo. Hewlett Packard Enterprise Executive Vice President, Chief ...

HP CEO Meg Whitman recently revealed that the company's planned split will take place on November 1. The announcement came during HP's semiannual Discover showcase in Las Vegas where Whitman also ...

This week CEO Meg Whitman released the logo for the newly created Hewlett Packard Enterprise division of the soon to be split up company. Count me in the camp that is disappointed. Whitman ...