Instead of a four-color G logo, Google is starting to introduce a new rainbow gradient look, beginning with its iOS and Android apps.

Google’s new logo keeps the same letterform, as well as the bright red-yellow-green-blue color sequence, but now those colors blur into each other. The new “G” is Google’s biggest update to its visual identity since retiring serifs for its current sans-serif font, Product Sans, in 2015.

Google has introduced a new avatar of its iconic 'G' logo. This is the first major visual change since 2015. The logo, which had solid red, yellow, green, and blue colors till now, has been changed to fluid gradient shades,