Now it’s time to shine a spotlight on another favourite term embraced by Generations Alpha and Z: mid. The critical descriptor has been knocking around for a few years now, but teens and young adults ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

If your child has recently called someone a “choppleganger” or you've overheard the word floating around on TikTok, YouTube or in group chats, you're not alone. The playful term has started popping up ...

It is hard to describe the current market environment. On one hand, equities are trading near valuation levels last seen during the end of the Internet Boom, just over a quarter century ago. By some ...

Please provide your email address to receive an email when new articles are posted on . The protocol spanned across 9 days and included three types of mammalian meat. Protocol completion was achieved ...

If you're here because you're stumped on what "6-7" means, we are here to help you get ahead of your teen and keep up with the trends. Here's where the term "6-7" comes from, and more Gen Alpha slang ...

This is read by an automated voice. Please report any issues or inconsistencies here. Gen Z and Gen Alpha increasingly watch classic television, with 60% of all TV consumption being library content ...

The holiday season is about spending time with loved ones, which also means hearing all of the random words and phrases the young ones have picked up since you saw them last year. No thanks to the ...

In Pokémon Legends: Z-A's Mega Dimension DLC, you'll need to make the Alpha Old-Fashioned Donut, a round pastry covered in blue icing that resembles a very specific legendary Pokémon. Again, you'll ...

Alpha, a troubled 13-year-old lives with her single mom. Their world collapses the day she returns from school with a tattoo on her arm. Watch the Alpha trailer for this upcoming film starring Tahar ...

How does that sound to you? Gen Z and Gen Alpha have been using “aesthetic” as an adjective or a one-word compliment on social media for a few years now. But to older ears, it still sounds strange.