Omnichannel marketing has become dogma among modern marketers. But omnichannel can get a little shaky sometimes — particularly when campaigns underperform.

As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on ...

AI isn’t just a buzzword—it’s a game-changer for dental practices. By analyzing vast amounts of data, AI helps dentists ...

WiFi connection. Unlike traditional online business models that require coding, copywriting, or expensive ads, WiFi Profits ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

Let’s break down the pros and cons of macro and micro influencers, share real-world examples of brands succeeding with each, ...

Email marketing continues to be the cornerstone of digital outreach strategies in 2025. Despite the ever-changing landscape of social media algorithms, paid advertising fluctuations, and third-party ...

NEW ORLEANS, LA, UNITED STATES, May 7, 2025 /EINPresswire.com/ -- The concept of the marketing funnel has guided advertising and customer acquisition strategy for decades. In its simplest form, the ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...