And when things get busy, one of the first things that teams let slip is the focus on the customer. When you are up against a deadline for content or a campaign, customer-centricity is easy ...

Marketing and brand management have undergone significant changes in the past decade, mainly driven by rapid advancements in ...

At GfK, we believe the secret to success is embracing a data-driven, customer-centric approach where customer value and the data that measures it go hand-in-hand. In times of uncertainty, it is even ...

As markets grew, those customer-centric companies increased in value alongside the NASDAQ, S&P, and Dow Jones indices. But when markets fell, the Walker Index companies outperformed the ...

While these factors are important, sustained business growth ultimately hinges on customer-centricity - putting ... but customers still value a human touch. 5 Measure success through customer ...