A significant 68% of US consumers agree that store brand items offer better value than brand name items, and some 61% agree ...

The effect of this long-term pressure on fees is now coming home to roost. With margins being continually squeezed, providers ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

In this business solutions article, Learn how brands are shifting from cost-based to value-driven pricing, delivering ...

TOKYO (AP) — The first foreigner tapped to head 7-Eleven expressed confidence Friday the Japanese convenience store chain will continue to attract thrifty customers, even in an economic slowdown. But ...

(AP Photo/Yuri Kageyama) TOKYO (AP) — The first foreigner tapped to head 7-Eleven expressed confidence Friday the Japanese convenience store chain will continue to attract thrifty customers, even in ...

TOKYO (AP) — The first foreigner tapped to head 7-Eleven expressed confidence Friday the Japanese convenience store chain will continue to attract thrifty customers, even in an economic slowdown.

A retailer that needs to clear excess inventory before the next shipment feels the pressure to push clearance messaging even if a customer-centric strategy would dictate that some people will deliver ...

The eight keys to a successful customer-centric approach. Engaging with customers is critical to getting outside-in input in the strategy development process. It starts by exploring your environment ...