Generative AI can help translate ideas into rough sketches – and one of Adobe ’s newest generative AI tools wants to help ...

At Adobe MAX London 2025, AI took centre stage – with major updates to Firefly, Photoshop and Express looking to reshape how ...

Creative success can motivate people to come up with more ideas, increasing the quantity and pace of their output. But on the ...

But by making the other models an option within the Firefly app, Adobe retains a bit more control over the creative process.

Wit & Chai Group has appointed Saurabh Sankpal as its new chief creative head. Sankpal brings over 20 years of experience ...

During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

It’s time to talk honestly about the value of showing up, not just virtually, but physically. In person. Together.

Establishing a reputation for celebrating your colleagues’ work, ideas, and contributions will give you the credibility to ask the same of others. Maintaining your professionalism and ...

Adobe also announced the new Firefly app, which brings creative professionals an all-in-one home for AI-assisted content ideation, creation and production. Firefly incorporates Adobe's commercially ...