The brand’s ADA-accepted Total Active Prevention toothpaste is made with stannous fluoride, offering up to 24 hours of antibacterial protection after you use it, according to Colgate.

Enter Colgate Total Active Prevention ... clinically proven to provide 24-hour antibacterial protection. This powerful formula is designed to prevent eight oral care problems, including cavities ...

The Colgate® Total Active Prevention system makes it easy for you to help improve your oral health, take preventative action, and get yourself dentist ready with a trio of key products designed ...

CEO Wallace reported strong performance in brand penetration, particularly through innovation, such as the relaunch of Colgate Total and Hill's Science Diet with ActivBiome technology. CFO Stan ...