Pharma companies spend an estimated $2.5 billion annually on these Awareness, Trial, and Usage (ATU) tracking studies – ubiquitous traditional measures of brand penetration and prescriber ...

The brand would need to develop approaches and learn how to engage... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...

Brand health tracking (BHT) is currently under pressure in (some ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...

The report was based on an eye-tracking study conducted using the Sticky platform ... Participants' eye-movements were tracked as they looked at each SERP for 15 seconds. In past studies, consumers ...