Fast-growing brand tracking platform Tracksuit has raised US$25 million in Series B funding, as the New Zealand-born startup doubles down on its goal of making brand measurement more accessible ...

Brand health startup Tracksuit has raised $38 million in a Series B funding round led by investment firm VMG Partners, with participation from existing backers Blackbird, Icehouse Ventures, Altos ...

Conclusion: Committing to Awareness Lift Measuring brand awareness pays dividends through clearly charting growth, diagnosing sales funnel obstacles and optimising tactical plans. Quantitative brand ...

By focusing on and prioritising brand preference, a company can grow market share, strengthen pricing power, expand into market adjacencies, and ultimately increase shareholder returns.A recent ...

Convenience retail media can super charge brand recall by four times compared to campaigns in larger stores, due to shopper frequency and the uniqueness of a convenience store’s format. So finds the ...

DENVER, Jan. 14, 2025 /PRNewswire/ -- In an era where culture is currency, Social Studies - Brand Partnership Experts is rewriting the rules of engagement for talent and brands in sports and ...

StackAdapt has introduced a self-serve brand lift feature for its advertising platform, targeting marketers in the Asia Pacific region. This fully integrated tool empowers advertisers to conduct brand ...

StackAdapt has introduced a self-serve brand lift feature for its advertising platform, targeting marketers in the Asia Pacific region. This fully integrated tool empowers advertisers to conduct brand ...

Brand lift studies help prove the value of marketing activities across different platforms, sites, creatives, and more. But being reliant on third-party providers to set up and launch studies can ...

Cint launches brand studies tool UK – Digital insights firm Cint has launched a self-service brand lift study tool for users of its attitudinal measurement service. The Study Creator tool allows users ...

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder ...