Note: the books are not ranked in any way. This must-read guide on eye-tracking methodology provides step-by-step insights into evaluating eye trackers, designing studies, and analyzing gaze data.

Brand tracking measures your brand’s value over time by analyzing key metrics like brand awareness, customer preferences, and brand usage. Consistently tracking your brand provides valuable insights ...

A recent incident aboard an Air India flight captured this perfectly when a Mumbai-based musician broke into an impromptu dance to the airline’s signature track. The video has since gone viral, ...

I believe AI can assist in tracking. - Amaan Gulacha, Gulacha Brothers Trucking Inc. The key question for any brand is: "How does this make the customer feel?" By focusing on this question instead ...

Russell Brand has been spotted arriving at Donald Trump's inauguration. The British comedian has made an appearance at the official inauguration of the President of the United States. Today ...

GBRf’s first Class 99, (99001) leaves the Stadler’s factor in Valencia for the Velim Test Track in the Czech Republic // Credit: GBRf The locomotive left the factory in Valencia this week for the ...

The Neon Prescription Lens Frame brings clarity and comfort to eye tracking research, allowing participants with vision correction needs to fully engage in studies. Designed to seamlessly integrate ...

Getting things back on track so that those businesses can continue to operate is the brand’s number one mission, at present. “That’s on us, we gotta fix it,” said Kuniskis. “So at a base ...

“Our integrated, multidisciplinary approach is rare, and I’m excited that our brand now better conveys the clarity and purpose that have always been central to who we are.” Since its ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store unveiled ...