Search Lift, on the other hand, captures actual human behaviour. When someone takes the time to type a category or even your ...

Tracking studies tend to be very stable over time. Brand attribute scores, particularly for established brands, often do not reflect planned advertising responses, favour dominant brands (because they ...

For years, marketing effectiveness has been measured through engagement metrics, sales data, and brand tracking studies. But none of these capture the implicit power of brand identity.

In addition, the firms say that organizations will be able to conduct market research and brand tracking studies using structured and unstructured feedback 'in a fast and cost-effective way'. Zoe ...

Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and ...

Brand preference is the secret weapon for growth. In challenging times business leaders should turn to brand preference to gain provide an edge over the competition, according to DDB’s Rupert Price.