Pharma companies spend an estimated $2.5 billion annually on these Awareness, Trial, and Usage (ATU) tracking studies – ubiquitous traditional measures of brand penetration and prescriber ...
Brand health tracking (BHT) is currently under pressure in (some ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...
The brand would need to develop approaches and learn how to engage... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...
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