Marketing consultant and business leader, Collins Oforgu, is not new to the world of brand campaigns. But what he sees now, more than ever, is a shift that many Nigerian agencies are not prepared for.

Recognition is meaningless when people quickly grow bored with brands. Brand awareness is a shallow metric. It tells you if ...

"A fundamental aspect of a brand's role is to reduce risk in decisions," says Kaustuv Chatterjee, Brand Director at Bennett Coleman & Co. Ltd. Check out this video to know more.

In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen. It’s about ...

The brands that succeed aren't merely selling products; they're building audiences by operating like media companies.

Few watches better demonstrate this design ethos than the Girard-Perregaux Deep Diver. First introduced in 1969, it featured ...

Ride-hailing platform Bolt has launched a new Flight Tracking feature for scheduled ... out intuitive in-app directions, pick-up area branding, and a queue system powered by pick-up codes ...

Pakistan says it is responding to 'act of war' after India missile strikes Democrats Suffer Blow — Release of Abrego Garcia Faces Resistance Fox billionaire Barry Diller opens up about sexuality ...

On Monday, Porsche Cars North America announced that it has inked a deal with the Friends of Laguna Seca organization to become the official car of the famed WeatherTech Raceway Laguna Seca in ...

The Kentucky Derby track is 1¼ miles long, or 2,200 yards. Since 1974, the Derby has allowed 20 horses to compete in the event. Horses line up at a 65-foot starting gate that stretches across the ...

For years, marketing effectiveness has been measured through engagement metrics, sales data, and brand tracking studies. But none of these capture the implicit power of brand identity. The Brand ...