Marketing consultant and business leader, Collins Oforgu, is not new to the world of brand campaigns. But what he sees now, more than ever, is a shift that many Nigerian agencies are not prepared for.

Recognition is meaningless when people quickly grow bored with brands. Brand awareness is a shallow metric. It tells you if ...

"A fundamental aspect of a brand's role is to reduce risk in decisions," says Kaustuv Chatterjee, Brand Director at Bennett Coleman & Co. Ltd. Check out this video to know more.