AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

US-based meat snacks producer Stryve Foods has commenced a formal review of “strategic alternatives” to drive growth.

Brand with Amir, the elite personal branding consultancy renowned for elevating ultra-high-net-worth individuals (UHNWIs) into global thought leaders, has officially launched its Ultra-Exclusive ...

What was once a relatively straightforward process of keyword ... for topic gaps in the content strategy where AI-enhanced search may potentially ignore a brand’s content. With AI prioritizing ...

more ways to get involved in the brand’s design and creative process, and even opportunities for the club members to interact with each other using social features. An example of a broadcast ...

Additionally, the current strategic review process being led by a special committee of the board is already attracting "significant" interest. The strategic review process includes analysis and ...

As the US-China tariff war escalates day-by-day, China’s response is a masterclass in not only resilience and strategy but also modern communication. And social media is ablaze with reels from ...

Case studies, behind-the-scenes process explanations ... alignment rather than vanity metrics The sixth strategy involves evaluating personal branding effectiveness through quality of ...