Or maybe Grok’s willingness to spout controversial fringe theories is a reminder to everyone about what AI is, and what it is ...

Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

Kraft Heinz is weighing up “strategic transactions to unlock shareholder value”, the US food major has announced.

To support long-term success, the StoreLab Accelerator Program (SAP) provides one-on-one coaching tailored to your growth ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Once you have developed your brand strategy, an imaginative team will generate ideas ... I will apply this new identity with its corresponding messages throughout the website design process, from ...

Strategic backlinking is helpful for higher rankings and an effective method to construct your brand and improve the exposure of your design portfolio. If you concentrate on making valuable content ...

At a recent discussion at ETAuto, Avik Chattopadhyay, former brand head at Maruti Suzuki, and Rakesh Srivastava, ex-Nissan India MD, delivered candid insights on the strategy behind special ...

Customer segmentation insights are embedded into the company’s Brand Audit process, which examines brand positioning ... The Brand Auditors is a consultancy that provides brand audits, marketing ...

The new entity brings together over 60 professionals with complementary skillsets, offering comprehensive wealth management, strategic tax planning, and corporate solutions. Operating as a unified ...

LP ("Beyond Risk") today announced the strategic consolidation and rebranding of its three premier employee healthcare benefits insurance businesses under the unified "Beyond Health" brand.

Vivint has introduced a refreshed brand and product strategy that expands its focus beyond home security to include integrated energy management solutions, following its acquisition by NRG Energy.