This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Creating diagrams that captivate an audience requires a blend of creativity and strategy. Diagrams are powerful tools for ...

The arrival of Air India's brand-new offering Vista Verve ... a complex undertaking,” said Anjali Birla, head - customer strategy and intelligence, Air India. Advt A spokesperson emphasises ...

And thus, they’ve adopted a multi-brand strategy by establishing many car brands for different purposes. Apart from the main Chery brand, they’ve got iCar for electric SUVs, Omoda/Jaecoo for ...

From Song to Strategy: American Rebel's CEO Andy Ross Shares the Brand's Journey with Sunshine Spotlight Host Fiona Daghir Detailing the Journey of America’s Patriotic Brand to Becoming the Next ...

This could pave the way for the rational design of brand new, highly-efficient non-noble metal-based cathodes for commercial PEM applications—finally bridging the gap from laboratory to factory.

“In the face of increasing economic uncertainty, Ascott’s flex-hybrid operating model is now reinforced with a multi-typology brand strategy. The core strength of the flex-hybrid model lies in its ...

“The United States is more than just a nation; it’s a universal brand, whether it’s our culture, our financial strength, our military strength. America rose beyond just being a countr ...

refreshed new branding, and a digital strategy designed to accelerate revenue generation. The revamped Mikra website – featuring baseball legend and collaborator Jose Bautista – marks a ...

To do so, the Suntory brand is building off of its 2024 marketing strategy while heavily featuring Jim Beam Black, a 7-year-aged bourbon with an attainable price. Jim Beam isn’t using Jim Beam Black ...

Lauren Weinberg joined the company in January 2024 from Intuit, where she led marketing for the QuickBooks brand. Peloton is now splitting marketing between two roles: a CMO and a chief communications ...