Petalmorphosis eyeshadow palette comes in a limited edition lavender hue, and features a brightly colored decoration.

Blush is one of those staple makeup items many people don’t think twice about. If you want to expand your options, a blush ...

A celebrity makeup artist shares expert tips on how to DIY perfect eye makeup, from prepping skin to color correction and ...

Zero-waste brand Axiology 's makeup products include multi-use makeup sticks, as well as a unique "Fungdation" with reishi ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

ColourPop expanded the brand’s pop culture reach thanks to such collaborations as the “Toy Story” partnership. In September ...

Y3K can be much grungier than traditional Y2K. If you think about it, its sporty and utilitarian clothes are perfect for ...

Brittany Hockley showed off her incredibly toned figure as she led the reality star arrivals at a skincare event in Bondi.

Glossybox's Easter beauty egg for 2025 is worth £198, but you can get your hands on it for £45, and with nine premium ...

This Holi, give your eyelids the perfect Holi vibe with these chic and colourful eyeshadow palettes that would give you into ...

Different eyeshadow colors can completely change the way your gray hair looks. Here are the hues to wear if you want to go ...

When it comes to applying make-up while on public transport, you’re either fine with it, or you’re totally grossed out.