In this article, I break down three tactics for when you should use a landing page on your website. Use them for long term pages, each inbound marketing campaign, and for segmenting your markets.

When a Web user clicks on a link, perhaps in an email or from an online advertisement, the user's directed to a Web Site page known as a landing page. The page features information on the product ...

For example, website landing pages for financial services companies have a median conversion rate of 8.4%, whereas website landing pages for SaaS companies have a median conversion rate of 3.8%.

2. Cut the fluff Make it a straightforward, no-fluff, essentials-only landing page that speaks directly to your customer's problem and tells exactly how your product or service can solve it. Even ...

Mobile responsiveness: This is a non-negotiable for any website or landing page. Recent data suggests that more than 60% of web traffic comes from mobile devices.

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. The report was ...

Key Takeaways : Landing pages should act like skilled salespeople, capturing attention and guiding visitors through the sales process. The “above-the-fold” content must immediately capture ...

5. Stay Above the Fold When a lead comes to your landing page, they’re there for a reason: to get the asset or offer they’re looking for and maybe get some extra information along the way.

Tips for Effective Website Landing Pages 1 minute read By TIME Staff May 29, 2012 10:17 AM EDT ...

Your website landing page is usually the first glimpse a customer will have of your product or service, making them an important touch point in your online presence. Here’s our pick of the best ...