Cracker Barrel’s $700M logo overhaul sparks customer backlash and stock drop, raising questions on rebranding strategy.

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the cardinal branding sins" when changing its logo.

As far as other outlets, MLB is nearing new national deals with NBC and Netflix to take over games being given up by ESPN ...

After Cracker Barrel announced it would be updating its restaurant and logo, the chain saw an almost $10 drop in stock in one ...

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo ...

Key Points The Logo Everyone Grew Up With That old logo carried emotions and people’s love for decades, seeing that ...