One example is LinkedIn's ad engagement data ... StackAdapt and other innovators are already proving what's possible: full-funnel B2B marketing that's data-driven, personalized, and revenue-proven.

For B2C and ecommerce, then, your zero-click mitigation strategy needs to cover the full range of searches. For B2B, you can focus on the top of the funnel and demand generation, at least for now. My ...

As digital video takes center stage, IAB CEO David Cohen reflects on a landmark year for the NewFronts – from connected TV’s ...

In a recent article, I explored the shifting behaviors of B2B buyers and the implications for sales organizations. But ...

Webinar funnels drive B2B growth by guiding prospects from awareness to conversion. Intent Amplify™ uses AI-powered, multi-channel strategies to maximize engagement, lead scoring, and sales-ready ...

By sharing personal stories on LinkedIn, Ong's rise has coincided with B2B influencer marketing rapidly evolving ... influencers is that they can play a role all the way through the funnel.” He quotes ...

SMEs are facing a series of critical problems, according to a Pixer Agency analysis, that are testing their development and ...

In terms of layout, Facebook recommends a vertical or square aspect ratio: 1080 x 1350 pixels for a 4:5 ratio for feed posts ...

LinkedIn will continue to dominate as the #1 B2B platform for prospecting, outreach, and appointment setting. With over one ...