CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

Sellers and vendors should start preparing very early for Amazon Prime Day – here’s all the advice you need to know about ...

AI-powered shopping assistants like Maya, MyFashionGPT, and Rufus are reshaping e-commerce with personalized experiences and ...

RMNs increasingly enable both endemic and nonendemic brands to leverage retailers’ powerful and highly granular first-party ...

Amazon smashed Wall Street expectations for ... We’re seeing strength across our broad portfolio of full funnel advertising offerings that help advertisers reach an average ad supported audience ...

Integrating non-endemic advertiser rewards at various points in the customer journey is a highly effective retail media ...

During his nearly 15-year tenure at Amazon, the majority of it in Amazon Ads, Jean-Luc played a pivotal role in shaping product strategies across product, engineering, data science, and marketing.

(MENAFN- GlobeNewsWire - Nasdaq) Upwave Finds IRIS-enabledTM CTV Targeting Drives Stronger Awareness ... only seen superior lifts in upper funnel KPIs like ad recall and brand favorability ...

Proven Performance Across the Brand Funnel Upwave Portfolio Analytics reveals that contextual campaigns using IRIS-enabled data significantly outperformed standard CTV benchmarks—generating 2x lift in ...

While 77% of CPG brands work with Amazon, 56% work with Walmart Connect ... “Smart marketers are looking to run full-funnel marketing and advertising campaigns, so everything from TV and brand ...

New Delhi: Amazon has appointed Priyanka Khaneja Gandhi as Head of Amazon India Ads Marketing. Gandhi shared the announcement through a LinkedIn post saying, “I’m happy to share that I’m ...

Priyanka Khaneja Gandhi joins Amazon as head of Amazon India ads marketing. Before this role, Gandhi spent 16 years at Colgate-Palmolive (India), most recently as director of integrated brand ...