Explores which app-install ad formats developers believe are most effective. Discusses what the most popular platforms and ad networks are doing to attract ad spending. Investigates new tools for ...

Months after first testing ads in select markets, including the U.S., Meta on Wednesday announced that its Instagram Threads ...

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

Singular released the 2025 return on investment (ROI) Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have ...

Ad tech might not be as sexy a buy as it was just a few short years ago, but that didn’t stop Israeli performance advertising company Perion from buying American ad net Undertone on Tuesday for up to ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.

The partnership comes nearly two years after Lyft implemented in-app advertising to support its media network, Lyft Media. Lyft’s partnership with StackAdapt and Kevel provides advertisers with an ...