After American modernized its brand, other carriers, such as Alaska Airlines, Southwest Airlines, Frontier Airlines, and ...

Who is that airline employee wearing a cute little boxy jacket in charcoal gray? Odds are it will be an American Airlines employee testing a prototype uniform as part of the carrier's rebranding ...

American Airlines new livery features the Flight Symbol (right), a new typeface and a stylized American flag on the tail, on a background of silver mica paint. Everyone, it seems, has an opinion ...

business Local Companies American Airlines sues over U.S. government's refusal to copyright 'garden-variety' logo It’s the latest escalation in a years-long back and forth during which the ...

If booking an American Airlines flight from two smaller Eastern cities, you'll end up on a bus instead of a plane for the trip to the airline's Philadelphia hub. Other airlines are doing this too.

American’s logo is already a registered trademark, which prevents it from being used by others in commercial settings, but copyright registration would provide a broader set of protections.

American Airlines reveals the reasoning behind its logo change, emphasizing a fresh brand identity for the future.

American’s logo is already a registered trademark, which prevents it from being used by others in commercial settings, but copyright registration would provide a broader set of protections.