Joe Rogan sees the UFC's deal with Paramount helping the sport grow exponentially.

UFC fighters will have more to fight for once UFC's Paramount+ era begins. UFC CEO Dana White confirmed plans to increase post-fight bonuses after the new media rights deal. On Monday, TKO Group Holdings,

Dana White assures UFC fighters their pay will rise despite the end of PPV, as the $7.7B Paramount+ and CBS deal begins in 2026.

In a major early move under new ownership, Paramount has agreed to pay $7.7 billion for media rights to UFC’s mixed martial arts events in the U.S. Paramount said Monday that it has signed a seven-year deal with TKO Group Holdings that will put 13 marquee UFC events and 30 fight nights on streaming platform Paramount+ beginning next year.

"CBS Mornings" parent company Paramount has secured U.S. TV rights to UFC in a $7.7 billion deal. MoneyWatch correspondent Kelly O'Grady reports on what the move means for the league and its fans.

UFC streaming rights in the US are worth $7.7 billion to Paramount. Paramount to become exclusive US home for UFC in $7.7 billion streaming deal.