Explore the Nielsen Scarborough MLB Fandom Index and discover America's most passionate baseball markets and fan engagement ...

Explore how McDonald’s is leading New Zealand’s fast-food market as tastes and preferences evolve among Kiwi consumers.

August brought further stabilization in total TV viewing time. Poles spent an average of 3 hours and 31 minutes a day ...

Post-sports seasonal shift redistributes viewership across Poland, while streaming engagement maintains steady growth ...

Nielsen enhances Streaming Content Ratings with daily data delivery, allowing faster insights for strategic decision-making ...

Nielsen looked at 7 billion minutes of American Horror Story streaming. See which installments America watched most, and ...

Explore the new CTV ad spend data in France as Nielsen enhances its Ad Intel product with deeper insights and… ...

A new Nielsen and Katz Digital study finds that pairing digital audio with CTV advertising nearly doubles brand recall and drives significant shifts in awareness, sentiment, and intent. Issue and ...

Explore CTV Ad Intel Italy and discover how Nielsen enhances ad insights for effective campaign planning across platforms.

Explore the new CTV ad spend data in France as Nielsen enhances its Ad Intel product with deeper insights and analytics.