Ludwig Ahgren announced the return of his Red Bull-sponsored Streamer Games for 2025, expanding the competition to feature 40 content creators. The event, scheduled for August 16-17 at Leuzinger High ...

TikTok launched a direct hotel booking feature through a partnership with Booking.com, allowing users to reserve ...

L’Oréal has drawn criticism for hiring Ari Kytsya, a U.S.-based OnlyFans adult content creator, as a brand ambassador for its ...

Piers Morgan has publicly retracted his claim that Jake Paul’s boxing matches are “boring, staged bulls***” after the YouTube ...

Image: Hypetap Managing Director Bryce Coombe & Managing Partner Shane HolmesCredit: Hypetap Australian influencer marketing ...

Sixteenth, a global creator talent management company within Whalar Group, announced RJ Larese as the new President of ...

Prebiotic soda brand Poppi has launched its first-ever influencer-designed can featuring TikToker Alix Earle, exclusively ...

YouTube is testing a new collaboration feature that enables creators to formally share credit on individual videos. The ...

For many, being an influencer isn’t enough anymore. Now you need to be a CEO too. That’s the pivot reshaping the creator ...

Klaxon AI is a UK-based company that transforms the complex process of creating audio advertising into a five-minute task ...

What’s the biggest misconception brands have about partnering with content creators? As social media and influencer marketing advance from peripheral tactics to core brand-building strategies, this ...

The resources brands and agencies consume to discover creators, negotiate rates, and manage campaigns can drain budgets and ...