Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

Aiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was ...

Having pioneered a new category in the UK frozen aisle, Little Moons is on a mission to build a “global mega-brand in ...

The parent company behind skincare brand Cetaphil, Galderma’s marketing lead discusses new audiences, “smart science” and operating at the speed of culture.

The IPA Bellwether Report has been recording how businesses are revising their marketing spend since the year 2000.

With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...

Ribena has refreshed its identity and launched a new brand campaign, aimed at encouraging shoppers to “rediscover” the brand.

Meal kit provider Gousto wants to “compete directly with the supermarkets” as it eyes growth after focusing more recently on ...

The data shows a clear generational divide, with people aged 15 to 24 spending four hours and 49 minutes on their mobile ...

CMO, Vile moved into the newly created chief brand officer role in May 2024 following a restructure of the company’s ...

Benz’s premium price positioning is a crucial part of building the brand for the future, as well as selling cars today, says ...