Companies with a product-led growth strategy start with self-serve customers, then scale to enterprise buyers. But you don't have to ignore the self-servers.

When you scale your content marketing with user-generated content (UGC), and use real customer photos next to branded content in your marketing, you'll gain credibility and generate sales. See how.

Career Development - The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.

Customer data platforms and customer engagement platforms overlap, but their primary functions differ. Learn about the roles of CEPs and CDPs, real-world use cases, and ways they enable ...

The trend of general price parity, and an online advantage when there is a difference, was observed at all price levels: 8 of the 12 retailers examined in the study offered more favorable pricing ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Customer Behavior - Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to ...

Marketing Content - Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

Mobile - The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.

Consider these factors when determining how to measure the ROI and effectiveness of your B2B influencer marketing campaigns.

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging.

Apple is the most valuable brand in the world in 2023, followed by Google and Microsoft. Check out the other 97 brands and their industries.