This summer, Snap said it would no longer recommend “wholly AI-generated videos” in Snapchat’s Spotlight feed in efforts to combat AI slop. “There’s some good AI-generated content out there, but a lot ...
It’s important to take a platform approach, says Rudder, so that experiences are scalable and repeatable. And it’s also ...
In this week’s Week in Charts, Carolyn McCall on ITV’s Sky deal, AI’s impact on strategy roles, and Netflix’s stock market decline. To have Week in Charts delivered to your inbox, you can sign up to ...
The fifth edition of VideoWeek’s European Video Awards took place in London’s Grand Connaught Rooms last night, as leaders ...
Last summer, the Institute of Practitioners in Advertising (IPA) warned that the advertising industry was approaching a ...
Goalhanger takes full control of ad sales, a US judge rules that Google can face $3.2 billion in publisher lawsuits relating ...
While chatbots and LLMs have made it easy for consumers to summarise swathes of text-based context, video has remained ...
There’s a lot of discussion at the moment around measuring short-term outcomes from TV advertising. But there has always been pressure on TV to deliver in the short-term as well as the long-term says ...
Today, the company behind FutureWeek is launching AIMM Forum – the AI in Media & Marketing Forum – a new, independent ...
At DMEXCO, Michele Giraudo, Chief Revenue Officer at MFE Advertising, called the solution “the final piece of weeks of ...
In August, Netflix gave subscribers a six-hour head start on an extended look at Grand Theft Auto VI. Nobody can play GTA on Netflix, of course. But the streamer clearly sees a major game launch as a ...
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