Chinese travelers have more holiday time this Golden Week. Hotels, however, may not get more of their holiday budget.

Every travel company is trying to turn its loyalty program into a membership. Chenault built the model they’re all copying.

The question for every travel company shifting resources toward premium: is the demand truly structural?

Ho said Banyan’s marketing strategy is to earn attention through a commitment to place, rather than competing for visibility ...

Most sustainability commitments in travel measure what companies can control directly. It's time to measure what they ...

Kenneth Chenault’s decision to leave his long-time role leading American Express for a venture capital firm in 2018 was, by ...

Travelers remember and return for experiences that can only be produced in a single time and place.

Luxury travel is on the rise but Intrepid Travel co-founder Darrell Wade says the focus on cruise ships and hotels misses the ...

Guest behaviors around how they use their time on cruises are materially changing, a shift hospitality companies should all ...

Companies still organizing their spend around a linear path to purchase are investing against a model that no longer ...

The prestige orientation — travelers who want access and experiences over traditional luxury amenities — is the ...

Skift Global Forum spent three days talking about AI agents, digital concierges, and connected trips. All of it assumes the ...