Build portable expertise, owned relationships, and adaptable skills that help your marketing career gain from AI and platform ...

When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs.

AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what ...

Creator video gives B2B brands a way to stand out from AI-generated content and build credibility with buyers using AI to research products.

Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.

A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.

Get traffic data and keyword intel on competitors instantly. IAB is pushing two pieces of digital advertising infrastructure toward standardization, one for AI agents buying media and another for the ...

The catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links.

Establishing cross-functional oversight spanning legal, security, and ops mitigates copyright and privacy risks.

Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change ...

They expand our thinking and open us to novel approaches, but we don’t need to review all of them. Having more creative may increase your CTR by 0.1%, and that may translate to substantial revenue for ...