Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its vision of customer-centric omnichannel commerce.

This article explains how different KPIs can be used to track email marketing campaign performance, and also looks at some metrics beyond the campaign.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

The beauty industry is often at the forefront of innovation where tech meets CX. Now, the sector is trialling generative AI in content, personalisation and more.

At Retail Week Live, Greggs’ IT and Digital Director Tony Taylor explored the highs and lows of the company’s digital transformation.

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

Strategic Insights Director With over 20 years of experience in the research industry, Jim leads Econsultancy’s commercial research arm, specializing in developing surveys, reports, infographics, ...

Consumers are increasingly using social media as a place to find product inspiration. But which brands are dominating in this space? Here’s a look at seven examples.