Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Where did Temu come from? How has it become such a ubiquitous name in such a short space of time? And does it really pose a threat to Amazon?

With the beginning of a new year one is supposed to be inspired to look ahead and set lofty goals for the future. However it is also a time to look back on the past 12 months to reflect and see if ...

Econsultancy’s annual Future of Marketing report looks at marketing priorities for the next two years and the key trends shaping the industry.

Let’s take a look at who is using this technology in retail. I’m not looking at payment here, which NFC has been mired in, merely how the shopping experience can be enhanced. I’ll get a few things off ...

Deputy Insights Editor Rebecca is Deputy Insights Editor at Econsultancy. She is an avid follower of all things digital culture, a technology enthusiast, and an ardent fact-checker. Her favourite ...

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

These are few of the benefits of implementing a good quality CRM All of your clients’ information is stored in one place, it’s easy to update and share with the whole team. Updates by colleagues ...

Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website ...

When I started looking at user journeys for CrowdShed.com and the tools we’d need to deliver a good quality UX, one of the first areas I looked at was forms. Form abandonment is a headache for all ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...