With the release of GPT-5, social media users can now generate content that is highly targeted to your audience.

OpenAI started rolling out GPT-5 to ChatGPT shortly after the AI system’s introduction last week. As part of the update, the company removed several of the chatbot service’s earlier LLMs. The move reportedly drew criticism from thousands of users, some of whom complained that GPT-5 provides lower output quality than its predecessor.

OpenAI has spent much of the past week since launching GPT-5 trying to address a user backlash. Plus: An interview with AI “godfather” and Nobel laureate Geoffrey Hinton. But