Cracker Barrel’s $700M logo overhaul sparks customer backlash and stock drop, raising questions on rebranding strategy.

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands.

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was ...