The criticism, from a slew of politicians and public figures, coalesced around a core theme: that the restaurant had fallen prey to the wokeness bug and would soon become another one of its casualties. Go woke, go broke, as the saying goes.

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.

Social media reactions to a logo change for restaurant chain Cracker Barrel had a notable Michigan angle with Hillsdale College.