Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

“TelevisaUnivision’s deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today’s convergent TV landscape,” said Kevin Krim, ...

Barb, the audience measurement specialist, has issued an invitation to tender (ITT) for the third phase of its API ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

This real-time feedback loop has never existed before. Traditional audience measurement tools provide data too slowly to influence current events. Strategic Implications for Event Professionals ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...