Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Following up from the meme-turned-real Xbox Series X mini fridge, Walmart is selling another gag item based on Microsoft's ...

Microsoft just wrapped up the March 2026 Xbox Partner Preview after bringing 30 minutes of reveals for games like Stranger Than Heaven, Super Meat Boy 3D, Hades 2, and more. With nearly 20 ...

Microsoft will hold its major annual Xbox Games Showcase on June 7, with Gears of War: E-Day getting this year's dedicated post-show Direct. "Sunday, June 7 is locked in," Microsoft's new gaming boss ...

What better way to celebrate a Thursday than another Xbox Partner Preview showcase? Yes, it's that time again when Microsoft turns to its chums and offers them the spotlight; a chance to show the ...

The Xbox Partner Preview for March 2026 showed off a slew of new third-party games coming to Xbox over the next few months and even into 2027, and as you'd expect, many of them are bound for Xbox's ...

Expect news on Gears of War, Fable, and Halo. Expect news on Gears of War, Fable, and Halo. is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew ...

Filip is a long-time gamer and writer with ample experience in both of these industries. Having started his gaming adventure with the venerable PSX, Filip soon discovered dedicated gaming magazines, ...

TL;DR: Microsoft's Xbox CEO Asha Sharma is exploring lower-priced Xbox Game Pass tiers below the $10 Essential plan to attract more users, following multiple price hikes up to $30 for Ultimate. A free ...

Joshua started at GameRant in 2017 where he fell in love with a company that supports creativity, treats video games with the respect they deserve, and is complete with people whose passions match his ...

There are also prizes up for grabs, so let’s go over everything included in this partnership, what can be won, and what can be redeemed for each game. Forgive me for prioritizing Halo here, it is my ...

Microsoft has confirmed exactly when this year’s Xbox Games Showcase will take place. It will air at the usual time, 1PM ET on the Sunday (June 7) of Summer Game Fest weekend. In recent years, the ...