What metrics do business and tech leaders trust for measuring ROI on dataops, data governance, and data security? We asked ...

The Security Business expert integrator panel outlines how a data-driven approach will lead directly to business success ...

According to the latest research from Salesforce, the majority of US business leaders lack confidence that their data strategy is aligned with their business priorities - and it's affecting their ...

A business owner might feel loyal to an early hire who has become a poor fit. Out of guilt or sentimentality, they avoid ...

For executives looking to elevate their customer experience strategy, integrating communications into the core customer ...

Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. The post How to use GA4 events to track and measure your KPIs appeared first on MarTech.

Seeking to maximize value from generative AI to their business, more organizations are redesigning their workflows to accommodate the technology.

But this risk-driven approach still requires key performance indicators that keep agencies on track toward achieving goals. In government, the goal is typically business continuity ... but we don't ...

Many law firms confuse technical and business analysis—an oversight that jeopardises tech adoption and stops change ...

Why it matters: This KPI is designed to answer a unique ... of the company’s holdings dropped (because the metric is based on share-adjusted accumulation, not fair market value accounting). How to use ...