As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

B2B fintech Blackline restructured its team and switched its focus from events and webinars to a full-funnel approach aimed ...

Advertisers seeking quick conversions with ads that nudge customers to ‘buy now’ might witness a ‘shrinking’ of the marketing funnel. It leads to more sales in a short time, but it’s not ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...