An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

Venezuelan opposition leader says Trump’s strategy on this is ‘absolutely correct’ Venezuelan opposition leader Maria Corina ...

Man of Many has appointed John Guanzon as head of creative and production, a newly created role to support the brand’s rapid ...

The Quantum Leap Strategy is a proprietary system designed ... One of the biggest case studies behind Brand with Amir’s rise is the viral Millionaire vs. Billionaire video series, which reached over ...

To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.

In the gilded corridors of Trump Tower and the manicured greens of exclusive golf courses, a new Trump is quietly ascending.

But the comeback was never going to be about just apologetic ads or sentimental campaigns. It had to start with hard, ...

In March, Lidl promoted a limited-edition Dubai Style chocolate bar by producing LIVE shopping and shoppable videos, posted ...

The brand used a full-page newspaper ad with an optical illusion that made the paper appear curved, reflecting the phone’s design. It led to confusion offline and conversation online ...

But how can businesses effectively balance these elements without compromising their brand identity? The answer lies in ...

It assigns a poachability score to our leaders and helps us assess market demand and how attractive a leader is, combined ...

Digital advertising platforms are in flux. From antitrust lawsuits to a (still) looming TikTok ban, how will tech platform ...