Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Dairy industry says it's eliminating artificial colors in products used in the national school lunch and breakfast program.

As spotted by GameSpot, the contraband food dye is “Blue No. 1" and can be found in the Minecraft Movie milk’s list of ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Corvette could introduce two new paint options to the premium sports car's color palette: Blade Silver Metallic and Roswell ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

Apple no longer sells any the last-standing PRODUCT(RED) iPhone SE after it released the iPhone 16e earlier this year. It’s unlikely that Apple will surprise us with an exciting new color for ...

Ukrainian Easter eggs are a must-have highlight of Easter, which Eastern Orthodox Christians will celebrate on April 20 in ...