Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and adopts ...

Bitcoin (BTC) is trading near $96,000 on Friday following asset manager BlackRock increasing its ownership stake in Strategy ...

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's largest bitcoin treasury company." ...