Chief Brand and Consumer Officer at AdventHealth (Altamonte Springs, Fla.): AdventHealth measures our brand awareness and perception through a custom online survey that we conduct monthly in the ...

As businesses start to consider their priorities in a post-pandemic future, brand and industry tracking should be at the top of the list to help you understand your competitive positioning ...

Google Brand Lift works exclusively for YouTube ads and keeps track of their impact on brand metrics like awareness, recall, and purchase intent based on search activity.

Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and ...

When a brand is looking for other negative perception clues, another aspect to consider is geographic location. Geo-location will help brand managers identify nuances in the content all over the globe ...

Understanding how your brand is perceived is the holy grail for most marketers. And like the holy grail, achieving large-scale market mindreading can feel like an impossible quest. Typical routes ...

Performance tracking is essential for understanding your brand’s health in the market. However, the insights from a tracker alone may not give you the full picture to optimize your brand. How can you ...

Perception often is tied to brand loyalty -- people who buy another and another -- and that's important to car companies' profits. "The important takeaway is, as a consumer, don't make an assumption.

HOW different are British and American perceptions of the same brands? We took a quick look at the BrandIndex UK and US scores of three pairs of brands. Not surprisingly, American Airlines did ...