The framework measures perception of a brand in comparison to peer brands with in-memory distributed algorithms utilizing supervised machine learning techniques. Experiments performed with open data ...

The Citi survey, led by analysts including Paul Lejuez, was released just before Nike, Inc. reported its earnings last week to explore consumer perceptions of the Nike and Jordan brands. The survey ...

The takeaway? If you are only tracking performance, you’re missing perception. And perception is where influence begins. A New Playbook for Influence This isn’t just a trend. It’s a reset. Influence ...

By Sogyel Lhungay, Vice President of Insights, Yogi’s Key takeaways: Consumer price sensitivity is surging: Food and beverage brands saw an 11.3% increase in price and value complaints in April 2025 ...

Blackbird-backed Tracksuit raises $38m to disrupt traditional brand tracking The Auckland-based startup is expanding globally as brands look for smarter ways to measure marketing impact in an ...

Brand health startup Tracksuit has raised $38 million in a Series B funding round led by investment firm VMG Partners, with participation from existing backers Blackbird, Icehouse Ventures, Altos ...

A handful of Chinese EV brands have also begun to emerge in the Singapore market, and while currently not as prolific as BYD, they are on track to overtake their 2024 sales figures.

In an increasingly globalised and digital-first world, brand perception is shaped not just by what companies say, but by how they are spoken about—across millions of voices, platforms, and ...

The Triple-P Framework: AI & Search Brand Presence, Perception & Performance AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these ...

The Enterprise Internet Reputation Management market share analysis is experiencing robust growth as organizations across sectors increasingly prioritize online brand perception, customer trust, and ...

Behavio, a marketing research company, announces a new Brand Tracking tool that helps marketers measure brand performance and consumer perceptions.

Find out if you're visible within Google's AI Overviews (Google AIO). Learn AI prompts you need to find out where you rank on 2025 SERPs.