In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now.

Social media has created echo chambers where any misstep is magnified and authenticity is scrutinized under an unforgiving microscope. One poorly handled crisis can destroy decades of brand building ...

Advanced driver assistance and autonomous systems require an enhanced perception system, fusing the data of multiple sensors. Many automotive sensors provide high-level data, such as tracked objects, ...

The framework measures perception of a brand in comparison to peer brands with in-memory distributed algorithms utilizing supervised machine learning techniques. Experiments performed with open data ...

The Citi survey, led by analysts including Paul Lejuez, was released just before Nike, Inc. reported its earnings last week to explore consumer perceptions of the Nike and Jordan brands. The survey ...

The only metric that measures the impact of brand perceptions across the entire customer lifecycle, the Total Experience Score also provides an in-depth analysis to identify specific actions that ...

NASHVILLE, Tenn. & CAMBRIDGE, Mass., June 24, 2025--According to Forrester’s (Nasdaq: FORR) Brand Experience Index (BX Index™), both customers and noncustomers are more likely to purchase from ...

According to Forrester’s (Nasdaq: FORR) Brand Experience Index (BX Index™), both customers and noncustomers are more likely to purchase from, recommend, pref ...

Forrester’s Brand Experience Index Reveals A Stark Perception Gap Between Customers And NonCustomers Across Industries And Regions Provided by Business Wire Jun 24, 2025, 7:30:00 AM ...