When a brand is looking for other negative perception clues, another aspect to consider is geographic location. Geo-location will help brand managers identify nuances in the content all over the globe ...

Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and ...

Performance tracking is essential for understanding your brand’s health in the market. However, the insights from a tracker alone may not give you the full picture to optimize your brand. How can you ...

Identify entity perception gaps: Compare how AI systems understand your brand versus your desired positioning. Deploy real-time monitoring: Implement systems to track citation changes as they happen.

Predictive processing explains how the brain anticipates and shapes brand perceptions. Strong brand associations, like Coke’s connection to happiness, can override sensory input.

Today's customers don't just buy products—they buy into what a company stands for. It is no longer just low prices or flashy ...

The current work focuses on consumers' perceptions of the simplicity or complexity of brands and a previously overlooked consequence of those perceptions. Results from six experiments and analysis of ...

Tesla is the only EV brand with a net negative brand perception, according to the Electric Vehicle Intelligence Report – and much of the negative shift has happened in the last 6 months.. The ...