Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

So, if you're struggling to align multiple touchpoints, channels, and messages via a seamless, connected journey that's automated and data-fueled, here's some advice. Building the marketing engine ...

They run the show; meanwhile, you're there at every touchpoint, providing value ... customer retention are two of the main goals of lifecycle marketing. Granted, there are some updated sales funnel ...

A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.

Webinars drive B2B engagement and revenue but often fail due to poor strategy. Intent Amplify™ delivers data-driven, ...

Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, ...

AI is fast becoming central to the automotive martech (marketing technology) stack, fundamentally reshaping how automotive ...

Advertisers need to find new pathways of making lasting connections with audiences by rewriting the aspects of what makes a positive shopping experience.

Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

Convenience store chain EG America — which operates a range of banners across the U.S. including Cumberland Farms, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Tom Thumb and Turkey Hill ...